Anyone who’s into setting and achieving goals knows that one of the most important things you can do to ensure success is to hold yourself accountable to someone or something. Most of us require an outside source because holding yourself accountable at the same level as someone else is not an easy thing to do and requires an incredible amount of self-discipline.
Interestingly, if you were to ask people on the streets if having an accountability partner is a good idea to help support your goals, I’m certain the overwhelming majority would say yes. In fact, who would even argue that it’s not a good idea?
Yet, ask those same people how many of them actually do this so-called “good idea” and I would bet my life savings that the number is significantly smaller. Minuscule, in fact. I know this because research has shown that fewer than 10% of people achieve their new years goals. A great deal has been written on the subject.
Sniff, sniff. Do you smell that? Opportunity. My spidey senses are tingling.
So, people know and believe in something they’re not doing. Why? My guess is because they’re lazy. Harsh reality. I’m in that group- no shame here. It’s human nature. But, what that means is that someone could carve out a nice little business helping people do what they already want and believe in. Easy? Maybe not. With as many different programs, websites, movements, platforms, blogs and other online resources out there, it would take work, expertise and maybe a little luck. But at least it seems there’s a market for it. A big one.
What if there was a resource dedicated to the soul purpose of providing success-minded folks like you and I with an accountability partner. How would it work?
Easy. Think of it as a social movement for successful people. You come on the site, join for free. Find someone else with a similar profile and sign up to be their accountability partner. That other person gets to say yes or no. Once accepted, the two are connected and the one can determine how often and how strong they want their accountability partner to be.
How aggressive do you want to be? Are you looking for a hard-core drill sergeant? Or are gentle reminders more your style? Man or woman? Older or younger? What will you promise to do if you don’t achieve your goal? And what is your style of holding others accountable? How many people are you willing to account for? There needs to be a simple profile quiz with all these questions and more when you first sign up. The site then makes recommendations on matching you with the right person. Oh, and by the way, I think it’s a positive that these people do not know each other. It makes it easier to hold people’s feet to the fire.
I would recommend that anyone who commits to have an accountability partner also agrees to be one. It’s the whole pay it forward thing. You can’t come on hoping to get without giving. So, if you’re signed up and you go X number of weeks without becoming someone else’s partner, you get dropped off the site.
Also, feedback. Very important. Rate your partner’s services. Do they really check in? If you want them to text or email, are they doing it? You can rate them and if you’re not happy, you can drop them and get a new one. Maybe there’s a limit as to how often you can do this. Ideally, people will find a good solid resource and stick with him or her.
On to the big question: how to monetize? Well, once the site is up and running, which would take some work, the community will build and spread both virally and socially. Especially among business and success-minded communities. Great for LinkedIn, for example. Once you have a community, monetizing is the easy part. Sell ad space, sponsorships, affiliate marketing. Launch other products or upgrades that cost a small monthly income. There are a host of ways to expand an opportunity like this. You can also take advantage of the great business networking that could be done on the site, once it populates in the thousands. People love connecting with other, like-minded people.
I also think there could be some fun with the “punishments.” What if you don’t succeed. Maybe you have to film yourself doing something and post it on the Facebook page. You and your A/C partner would agree on the terms and your partner would hold you accountable if you fail. Bold, right? It’s not for the faint of heart. But there are plenty of folks out there who would rise up to the challenge. And talk about it.
Well, you get the idea. Take it from here. Add in any additional comments below- do you like it? Would you use a free resource like this?